Quotes by Famous People

Quotes by Tim Cook

A Collection of Quotes by Tim Cook

“I think the iPhone is the best consumer product ever. That’s what I feel about it. And it’s become so integrated and integral to our lives, you wouldn’t think about leaving home without it.”

“We typically don’t talk about something until we are about to ship. Not just for AI, but for anything: the comparison is generally what we are shipping compared to what someone else is talking about that is going to happen sometime in the future. A lot of people sell futures, I guess, is the way to think about it.”

“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.”

“The sidelines are not where you want to live your life. The world needs you in the arena.”

“When we launch a product, we’re already working on the next one. And possibly even the next, next one.”

“It’s about finding your values, and committing to them. It’s about finding your North Star. It’s about making choices. Some are easy. Some are hard. And some will make you question everything.”

“Apple has always had the discipline to make the bold decision to walk away.”

“It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.”

“I hope people remember me as a good and decent man. And if they do, then that’s success.”

“If you believe, as we believe, that diversity leads to better products, and we’re all about making products that enrich people’s lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.”

“When you care about people’s happiness and productivity, you give them what brings out the best in them and their creativity.”

“So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

“People love our products. They love using our services. All of this, to me, equals great opportunity.”

“Creativity and innovation are something you can’t flowchart out.”

“What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.”

“Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.”

“Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that.”

“History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.”

“There are times in all of our lives when a reliance on gut or intuition just seems more appropriate—when a particular course of action just feels right. And interestingly I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable to getting it right.”

“Intuition can tell you, of the doors that are open to you, which one you should walk through. But intuition cannot prepare you for what’s on the other side of that door.”

“If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.”

“We pave the sunlit path toward justice together, brick by brick. This is my brick.”

“That has always been the objective of Apple: to do things that really enrich people’s lives. That you look back on and you wonder, ‘How did I live without this?'”

“You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.”

“Some people see innovation as change, but we have never really seen it like that. It’s making things better.”

“We shouldn’t all be fixated just on what’s not available. We should take a step back and look at the total that’s available, because there’s a mountain of information about us.”

“Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.”

“Part of social progress is understanding that a person is not defined only by one’s sexuality, race, or gender.”

“There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.”

“If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.”

“You don’t have to choose between doing good and doing well. It’s a false choice, today more than ever.”

“Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.”

“We care about every worker in our worldwide supply chain… What we will not do – and never have done – is stand still or turn a blind eye to problems in our supply chain. On this you have my word.”

“Augmented reality will take some time to get right, but I do think that it’s profound.”

“We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust.”

“We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.”

“I think that some people will never buy a computer because I think now we’re at the point where the iPad does what some people want to do with their PCs.”

“I learned that focus is key. Not just in your running a company, but in your personal life as well.”

“Let your joy be in your journey – not in some distant goal.”

“We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.”

“I love museums but I don’t want to live in one.”

“The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.”

“He’s not given credit as a teacher. But he’s the best teacher I ever had by far. There was nothing traditional about him as a teacher. But he was the best. He was the absolute best.”

“So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.”

“Our goal has never been to make the most. It’s always been to make the best.”

“For us, the most important thing we can do is raise people up – that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn’t otherwise create. It’s about giving them tools; it is about empowering people.”

“To whom much is given, much is expected. I do believe this. It’s embedded in me.”

“The right focus for the U.S. is on advanced manufacturing – something that requires innovation.”

“I think two people with strong points of view can appreciate each other even more.”

“It’s hard to edit. It’s hard to stay focused. And yet, we know we’ll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.”

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